Step 1 into a web business venture

So, to the few people I have talked to so far about my web idea, I have registered the domain, and have gotten some space for it (separate from this site, as I don't want to mingle business with pleasure). As soon as the Internet figures out which connections to make where, I can start work on it in earnest.

For those not in the know, my idea is simple. So simple I was shocked to find it hadn't already been done a million times over.

I'm going to review publically-accessible lavatories. I do this for a couple of reasons. The first being that they are out there, and for better or for worse, sometimes one just REALLY has to use them. When the sweats are already going, and you roll up to a gas station, would it not be nice if you had a sense of whether it's safe to go in, do the deed, and leave, or to squeeze the bowels for that extra minute to head down the road a little further to the next gas station? The second reason is a bit more serious than that. I'm hoping to raise some awareness to businesses about the maintenance and cleanliness of their premises. It really ought to be a point of pride for the business to keep their area clean - all of it. The EPA and FDA may have their guidelines on how clean a restaurant's kitchen must be, and as far as I know, no guideline exists for their bogs, so I decided this should be step one.

Through this website, I'm hoping to sell advertisement. I'm not sure how much can actually be made from this, but I honestly think it's a genuinely good idea, albeit steeped in humor and irony.

Details to come when the rudimentary sketches of the site appear.